Digital Marketing

Marketers are always on a lookout for new ad capabilities and targeting options for reaching out to their target audience and be the early adopters to gain an edge over their competitors. But, this is not just one-sided, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat, Instagram, Pinterest, and every other platform has been constantly releasing new […]

Branding

TripAdvisor – In a brand new Avatar!

TripAdvisor is relaunching a new avatar of itself with a brand new website in a move to transforming from the world’s largest travel site to the most personalized and connected travel community ever. The new website would work like a social network, travel search engine and a booking site, all combined together in one, where […]

whatsapp-business-the-quicker-way-to-communicate-with-your-consumers

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

advertising

whats-new-for-marketers

Marketers are always on a lookout for new ad capabilities and targeting options for reaching out to their target audience and be the early adopters to gain an edge over their competitors. But, this is not just one-sided, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat, Instagram, Pinterest, and every other platform has been constantly releasing new […]

10 Most Watched Ads of 2017 on YouTube

2017s most viewed ads saw various brands list in most viewed top 10 ads on YouTube, with Samsung featuring 2 of its ads. But, but, I would have to say this list is slightly skewed as few of the ads came out only in the 2nd half of the year and few could not make […]

how-is-smart-tv-changing-marketing-advertising

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

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what's new

whats-new-for-marketers

Marketers are always on a lookout for new ad capabilities and targeting options for reaching out to their target audience and be the early adopters to gain an edge over their competitors. But, this is not just one-sided, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat, Instagram, Pinterest, and every other platform has been constantly releasing new […]

TripAdvisor – In a brand new Avatar!

TripAdvisor is relaunching a new avatar of itself with a brand new website in a move to transforming from the world’s largest travel site to the most personalized and connected travel community ever. The new website would work like a social network, travel search engine and a booking site, all combined together in one, where […]

whatsapp-business-the-quicker-way-to-communicate-with-your-consumers

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

linkedin-rolls-out-matched-audiences-for-b2b-marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

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