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Digital Marketing

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

Branding

whatsapp-business-the-quicker-way-to-communicate-with-your-consumers

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

To sub-brand or not that is the question

Brands have always diversified with sub-brands in the pursuit to attract new customers and gain a larger market share and nowadays the focus has increased on targeting Millennials, the digital savvy and socially engaged generation. For businesses, diversification is critical to growth and new customer acquisition, which is why major brands across the globe have […]

advertising

10 Most Watched Ads of 2017 on YouTube

2017s most viewed ads saw various brands list in most viewed top 10 ads on YouTube, with Samsung featuring 2 of its ads. But, but, I would have to say this list is slightly skewed as few of the ads came out only in the 2nd half of the year and few could not make […]

how-is-smart-tv-changing-marketing-advertising

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

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what's new

whatsapp-business-the-quicker-way-to-communicate-with-your-consumers

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

linkedin-rolls-out-matched-audiences-for-b2b-marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

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