Digital Marketing

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

Branding

4-essentials-to-build-an-effective-brand-strategy

When you talk about ‘branding’ those multi-million dollars companies pop up in your mind, and most of the small business owners and even marketers think that branding is just leveraged by brands with huge budgets & teams and get stuck in drone business methods! #DidYouKnow – Due to poor branding and customer service, U.S brands […]

Why Brand Tracking must merge with the art of Behavioural Science?

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

advertising

how-is-smart-tv-changing-marketing-advertising

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

what's new

linkedin-rolls-out-matched-audiences-for-b2b-marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

linkedin-introduces-new-lead-gen-advertising-solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

youtube-rolls-out-live-video-streaming-monetized-super-chat-feature

Live video streaming has been quite a rage lately and Brands have been actively using tools like Facebook Live, Periscope, Instagram & Snapchat’s disappearing Live video and other similar ones to engage with their audience. So, how could YouTube, the world’s largest video-sharing website be left out? Yesterday, YouTube rolled out its new mobile live […]

how-is-smart-tv-changing-marketing-advertising

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

3-features-on-instagram-launched-recently-that-you-must-use

Every time there’s a new feature or tool launched on a social media channel, you are given a new way to share your best moments with people who matter to you. And this is exactly what Instagram has come up with one more time, announcing 3 features that you must use. So as we say, […]

google-brings-in-3-new-ways-to-promote-your-mobile-app-with-ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

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