Digital Marketing

Branding

TripAdvisor – In a brand new Avatar!

TripAdvisor is relaunching a new avatar of itself with a brand new website in a move to transforming from the world’s largest travel site to the most personalized and connected travel community ever. The new website would work like a social network, travel search engine and a booking site, all combined together in one, where […]

whatsapp-business-the-quicker-way-to-communicate-with-your-consumers

WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]

advertising

Digital out-of-home (DOOH) advertising is a perfect combination of real-world physical presence with the efficiency of digital media and it is growing at an immense rate at present with many brands looking at ways to leverage it for both, advertising and monetizing it. And, the newest entrants to join the wagon are Lyft and Uber […]

LinkedIn introduces interest targeting

Where platforms such as Google and Facebook have extremely limited targeting options for B2B marketers, LinkedIn is expanding its horizon rapidly for them. Last week, LinkedIn introduced ‘Interest Targeting’ for advertisers on its self-serve campaign manager further expanding the targeting capability of its platform for its advertisers. Now with LinkedIn’ ‘interest targeting’ advertisers can fine-tune campaign […]

whats-new-for-marketers

Marketers are always on a lookout for new ad capabilities and targeting options for reaching out to their target audience and be the early adopters to gain an edge over their competitors. But, this is not just one-sided, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat, Instagram, Pinterest, and every other platform has been constantly releasing new […]

10 Most Watched Ads of 2017 on YouTube

2017s most viewed ads saw various brands list in most viewed top 10 ads on YouTube, with Samsung featuring 2 of its ads. But, but, I would have to say this list is slightly skewed as few of the ads came out only in the 2nd half of the year and few could not make […]

how-is-smart-tv-changing-marketing-advertising

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

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What's New

Digital out-of-home (DOOH) advertising is a perfect combination of real-world physical presence with the efficiency of digital media and it is growing at an immense rate at present with many brands looking at ways to leverage it for both, advertising and monetizing it. And, the newest entrants to join the wagon are Lyft and Uber […]

linkedin-rolls-out-matched-audiences-for-b2b-marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

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