Digital Marketing

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

Branding

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

what's new

google-brings-in-3-new-ways-to-promote-your-mobile-app-with-ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

get-borderless-access-with-new-features-in-facebook-lookalike-audience

We all are very well aware of Facebooks Look-a-like audience’s tool. It helps businesses reach and target New customers who are similar to their existing ones, just by simply uploading a list of email id’s, phone numbers, or by creating a custom audience for your website visitors and running Ad campaigns with those. Earlier, it […]

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