Digital Marketing
Digital out-of-home (DOOH) advertising is a perfect combination of real-world physical presence with the efficiency of digital media and it is growing at an immense rate at present with many brands looking at ways to leverage it for both, advertising and monetizing it. And, the newest entrants to join the wagon are Lyft and Uber […]
Branding
TripAdvisor is relaunching a new avatar of itself with a brand new website in a move to transforming from the world’s largest travel site to the most personalized and connected travel community ever. The new website would work like a social network, travel search engine and a booking site, all combined together in one, where […]
WhatsApp, the Facebook-owned messaging service officially rolled out ‘WhatsApp Business’ yesterday, with business-specific profiles and an android mobile app for marketers to manage their WhatsApp business accounts. According to the company blog, WhatsApp Business has been made available for free to download on Google Play for businesses in Indonesia, Italy, Mexico, the U.K. and the […]