November 2016

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App marketing Digital Marketing Google Ads Mobile Advertising Mobile Marketing

Google brings in 3 new ways to promote your mobile app with Ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

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Digital Marketing Facebook Ads Facebook marketing Internet Advertising Performance marketing Social media marketing

Get Borderless Access with New features in Facebook Lookalike audience!

We all are very well aware of Facebooks Look-a-like audience’s tool. It helps businesses reach and target New customers who are similar to their existing ones, just by simply uploading a list of email id’s, phone numbers, or by creating a custom audience for your website visitors and running Ad campaigns with those. Earlier, it […]

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Digital Marketing Facebook marketing Social media marketing

How can Digital Marketers make the best use of “Facebook’s Audience Optimization” Feature

Before I start with it let me ask a simple question – What is every digital marketer’s objective with their Facebook Brand page? The answer to it would be, reaching the right audience and increasing engagement with them. Well, by this time you must have guessed it that this new feature Facebook Audience Optimization helps to do just that. […]

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Facebook Messenger – Battling it up!!
Digital Marketing Facebook marketing Social media marketing

Facebook Messenger – Battling it up!!

This comes as a surprise to many, but soon you would no longer require a Facebook account to use Facebook messenger. You can connect the app to the contact list on your phone versus your Facebook friend list just like WhatsApp, WeChat, etc. This is a big move to counter other Mobile Messaging Apps like, […]

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Why Brand Tracking must merge with the art of Behavioural Science?
Branding Market Research

Why Brand Tracking must merge with the art of Behavioural Science?

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

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App marketing Digital Marketing Google Ads Internet Advertising Mobile Advertising Mobile Marketing Mobile SEO Website & SEO

How to plan a successful Mobile Marketing Strategy?

Mobile marketing is the biggest on-going phenomena in Digital Marketing which has gained its deserved momentum in the recent times. Digital marketers focus on Mobile Marketing has been growing by the day, and not only the biggies but also SME’s and start-up’s are spending generously on it. But, the questions that come to mind are […]

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