3-features-on-instagram-launched-recently-that-you-must-use
Digital Marketing Instagram marketing Social media marketing what's new

3 New ways to promote your Brand on Instagram

Kiran Arora Agarwal

Every time there’s a new feature or tool launched on a social media channel, you are given a new way to share your best moments with people who matter to you. And this is exactly what Instagram has come up with one more time, announcing 3 features that you must use. So as we say, new features, new ways to share. Let’s see how!

1) Live Videos on Instagram Stories

With the launch of Instagram stories in August last year, Instagram gave its users another reason to be more active and to keep on sharing more from their lives. Users on this platform did not only share the best but day-to-day moments also. With stories, they brought life to their images using different drawing tools, text and had fun. They could connect more with their friends having a glance at what they are up to, through the stories that they shared every day. It also gave a boost to the number of daily active users on Instagram.

Instagram took it to another level recently introducing Live Videos on Instagram stories, that allows you to share what you want to, with your friends right NOW for up to an hour. Just open the camera and start live video. Your friends may get the notification that you are live and choose to tune in. Once you are done, your live video will disappear unlike it happens on Facebook, which gives you more comfort of sharing anything anytime. You will see “Live” under the profile picture of anyone you are following if that person is live. You can also check out other exciting live stories happening at that time if you go to “Top Live”. Tune in to watch one of your friends’ live story, swipe right and left to skip and see more. Watch the video below to have a feel.

Marketing Tips – 
  1. Go live with authentic ‘not-at-work’ moments of your top executives and also with your team outings.
  2. Interact with your followers and build the momentum for pre-launch of a new product. Launch your product ‘right now’ with Instagram live.
  3. Show small bites of your after-party (or the wind up) 😀
  4. Team up with other brands on Instagram. Convey your gratitude to your followers for an increase in number of followers.
  5. Interact with your followers and answer them if they have any questions.
  6. Get on a live video with random fun stuff and entice your followers to comment and engage with your stuff.

2) Disappearing photos and videos for groups and individual friends in Instagram Direct

Facebook and Instagram, no doubt, have always been leading in the race and have effectively and successfully leveraged the power of timeline and news feed. What could be the next for them? Yes, you guessed it right! It’s one-to-one communication among friends through new innovations for Facebook Messenger and Instagram Direct. But hold on, THIS is not the news!

This time, they enabled users on Instagram to share photos and videos spontaneously with the group of friends that they have created or are part of and with individual friends in Instagram direct. The process is same – open the camera, select ‘send it privately’ instead of start live video, take a photo or video and send it to groups or individual friends. Once the receiver sees the photo/video they’ve received from you, it disappears allowing them to reply immediately or later. Sounds familiar, right? Yes, disappearing messages is a common Snapchat feature, but what’s new here is, that this feature also permits you to see who replayed and took the screenshot. Maintaining everyone’s personal space, it will only allow you to send these disappearing photos and videos to people who follow you and no one else, irrespective of whether your account is public or private. Have a look at this video to know how it works –

Marketing Tips – 
  1. Send ‘not-so-promotional’ images and video bites to your followers just to be remembered. Your top followers are your advocates, reward them using this new feature.
  2. Use ‘Instagram Account Report’ to know the stats and discover your top followers, the best time to engage etc.
  3. Touch base with popular bloggers and industry influencers asking them to review, feature or post about your brand/product to boost your reach and credibility.
  4. Provide ahead-of-time exclusive updates.
  5. Create a series of videos that talks about different USPs of your product and share them using this new feature one-by-one, keeping your followers engaged. Spread the reviews of your happy customers.

3) Saved posts

Instagram now also gives its users the option to save their favourite posts. This feature will allow them to save a post they see on news feed, to a new private tab in their profile just by a click on the bookmark icon below the post. This new tab is only visible to them. A user can save a post whenever he stumbles upon an interesting post (could be a video or an image) and go back to ‘Saved Posts’ in his profile anytime to see them.

Instagram Saved PostsInstagram Saved Posts

Marketing Tip – 

  1. Since now you know that you can be with your followers or prospect customers for a longer time, to remind them about your new product/ service/ feature/ offer/ discount, include a CTA in your images/ videos asking people to ‘Save this post’.

You can also team these features up with a Hashtag contest on Instagram for more virality. Read our article on 6 Tips To Leverage A Global Search Tool ‘Hashtag’ to know more!

Kiran Arora Agarwal
I am a certified and experienced ‘Social Media Marketer’ with core competency in strategic planning, organic virality, big budget facebook advertisement for various industries having 5+ years of experience in social media. While not at work, I read books, cycle, travel to new places & learn music to express!
Share it on

Related posts:

  1. Google brings in 3 new ways to promote your mobile app with Ads
  2. Instagram Ads: A Step-by-Step Guide
  3. How can Digital Marketers make the best use of “Facebook’s Audience Optimization” Feature
  4. Facebook Messenger – Battling it up!!
, , , ,
Written by
Kiran Arora Agarwal

I am a certified and experienced 'Social Media Marketer' with core competency in strategic planning, organic virality, big budget facebook advertisement for various industries having 5+ years of experience in social media. While not at work, I read books, cycle, travel to new places & learn music to express!

You may like this
linkedin-rolls-out-matched-audiences-for-b2b-marketers
LinkedIn Introduces Matched Audiences for B2B Marketers
linkedin-introduces-new-lead-gen-advertising-solution
LinkedIn introduces New Lead Gen advertising solution
instagram-introduces-slideshow-feature
Instagram Introduces slideshow feature

107 thoughts on “3 New ways to promote your Brand on Instagram”

  5. nike kobe 10

    You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I芒鈧劉ll try to get the hang of it!
    nike kobe 10

    Reply ↓
  7. barons 11s

    There are some attention-grabbing deadlines on this article however I don鈥檛 know if I see all of them heart to heart. There may be some validity but I will take maintain opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
    barons 11s

    Reply ↓
  8. curry 2

    Spot on with this write-up, I actually suppose this web site wants far more consideration. I’ll probably be once more to learn rather more, thanks for that info.
    curry 2

    Reply ↓
  18. nba 2k18

    Hello there, just became alert to your blog through Google, and found that it is really informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

    Reply ↓
  19. home page

    It’s in point of fact a nice and useful piece of info. I am happy that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

    Reply ↓
  20. my blog

    I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% positive. Any tips or advice would be greatly appreciated. Appreciate it

    Reply ↓
  25. look at here now

    I simply want to tell you that I’m very new to blogging and seriously savored you’re web site. More than likely I’m planning to bookmark your website . You really come with superb article content. Kudos for sharing with us your webpage.

    Reply ↓
  27. home page

    Generally I do not learn article on blogs, however I wish to say that this write-up very forced me to take a look at and do so! Your writing style has been surprised me. Thanks, quite nice post.

    Reply ↓
  28. my blog

    Everyone loves what you guys are usually up too. This kind of clever work and coverage! Keep up the awesome works guys I’ve incorporated you guys to blogroll.

    Reply ↓
  30. adidas tubular

    Thanks for your own hard work on this web page. Kim enjoys participating in investigation and it is obvious why. I notice all concerning the dynamic ways you give rewarding ideas by means of the web site and as well as cause participation from the others on the subject matter and my daughter is starting to learn a lot of things. Have fun with the rest of the year. You are conducting a fantastic job.
    adidas tubular

    Reply ↓
  36. Custom wooden puzzles

    Maddux鈥檚 longtime teammate in the Atlanta rotation,鈥滱s for what they did, but had lost six of its last seven on the road. so hopefully she hears this message and is cool with the fact that he鈥檚 OK and in good hands.2931.6910. I wrote earlier in the season that there arent enough games where you can say the Clippers won because of Griffin, cashing in often enough at the line to get him to 29 points on only 14 field goal attempts.82.73.
    Custom wooden puzzles

    Reply ↓
  39. Curry Shoes

    Can I simply say what a relief to discover somebody who genuinely knows what they’re talking about over the internet. You definitely know how to bring an issue to light and make it important. More people should read this and understand this side of your story. I was surprised you’re not more popular because you definitely possess the gift.
    Curry Shoes

    Reply ↓
  42. homepage

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is excellent blog. A fantastic read. I’ll certainly be back.

    Reply ↓
  43. pikachu onesie

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

    Reply ↓
  44. `MetrocliCk

    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks and Digital Signage, and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks and Digital Signage. MetroClick, 121 Varick St, #301, New York, NY 10013, +1 646-843-0888

    Reply ↓
  46. http://www.faytEch.us/~

    Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street,3rd Floor,New York, NY 10013,+1 646 205 3214

    Reply ↓
  49. homepage

    I do accept as true with all the ideas you have presented on your post. They are really convincing and can definitely work. Nonetheless, the posts are very short for novices. May you please prolong them a bit from subsequent time? Thanks for the post.

    Reply ↓
  50. my blog

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is fantastic blog. An excellent read. I will definitely be back.

    Reply ↓
  51. homepage

    It’s really a nice and useful piece of info. I’m happy that you shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

    Reply ↓
  53. collier copie alhambra

    The things i have observed in terms of pc memory is there are features such as SDRAM, DDR and so on, that must match up the specifications of the motherboard. If the pc’s motherboard is fairly current while there are no operating system issues, improving the memory space literally requires under a couple of hours. It’s among the easiest computer upgrade types of procedures one can imagine. Thanks for revealing your ideas.
    collier copie alhambra

    Reply ↓
  54. fake yeezy shoes

    銇撱倱銇仭銇紒绉併伄鍚嶅墠銇銇岀銇屻儓銉兂銉堛兂銈兂銈裤儶銈窞銇郸鏂欐棩銉兗銉炽伀銇ゃ亜銇︺伄绉併伄銈︺偋銉栥偟銈ゃ儓涓娿仹銇傘仾銇熴伄銈︺偋銉栥偟銈ゃ儓銇█鍙娿仐銇俱仚绲︽枡鏃ャ儹銉笺兂銈ゃ兂銈广偪銉炽儓鎵胯獚淇＄敤涓嶈壇銇仱銇勩仸銇偊銈с儢銈点偆銉堛倰鎸併仯銇︺亜銈嬨優銈ゃ儰銉笺偤銉曘儵銉冦儓銇嬨倝鍗堝墠銈兗銉儑銉矴alleher銇с仚
    fake yeezy shoes

    Reply ↓
  55. &VslpRint.com

    Varick Street Litho , VSL is one of the top printing company in NYC to provide the best Digital Printing, Offset Printing and Large Format Printing in New York. Their printing services in NYC adopts state of the art digital printing services and offset digital printing for products postcards, business cards, catalogs, brochures, stickers, flyers, large format posters, banners and more for business in NYC. For more information on their digital printing nyc, visit http://www.vslprint.com/ or http://www.vslprint.com/printing 121 Varick Street, 3rd Floor, New York, NY 10013. Or contact +1 646 843 0800

    Reply ↓
  60. headphones under 100

    Now there virtually no enlarging a motor car in the event you possess a repair shop.Nevertheless located the toes, fit a person present in 1 leg at a stretch, and also raise any knee together two or three inches width. You will definitely come to feel a fabulous stretch your muscles on the foot, continuing to fall tremendous for the lower limb.
    headphones under 100

    Reply ↓
  62. Air max pas cher

    I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to see a nice blog like this one today..

    Reply ↓
  67. prada shoes

    Kaufen ohne rezept osterreich, kaufen austria und appetitzugler apotheke, au?er kaufen, generika preise. Wien apotheke auch usa rezeptfrei, bestellen per paypal und generika holland kaufen trotz wo kann ich rezeptfrei kaufen.
    prada shoes

    Reply ↓
  69. Health and Fitness

    Fantastic beat ! I would like to apprentice while you amend your website, how could i subscribe for a blog website? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

    Reply ↓
  71. Warner Alamo

    HiWhat’s upHi thereHello to allevery oneevery single one, it’s reallyactuallyin facttrulygenuinely a nicepleasantgoodfastidious for me to visitgo to seepay a visitpay a quick visit this websiteweb sitesiteweb page, it containsconsists ofincludes valuablepreciouspricelessimportanthelpfuluseful Information.

    Reply ↓
  72. Auto Care and Service

    I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will be much more useful than ever before.

    Reply ↓
  73. Health and Fitness

    Hi there, I discovered your site via Google at the same time as looking for a comparable subject, your web site came up, it seems to be good. I’ve bookmarked it in my google bookmarks.

    Reply ↓
  74. Auto Care and Service

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog posts. After all I will be subscribing to your rss feed and I hope you write again very soon!

    Reply ↓
  75. Health and Fitness

    hey there and thank you for your information – I’ve definitely picked up anything new from right here. I did however expertise a few technical points using this site, since I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and can look out for much more of your respective intriguing content. Ensure that you update this again soon..

    Reply ↓
  78. Tommy Caprice

    Interesting post made here. One thing I would like to say is always that most professional areas consider the Bachelors Degree like thejust like the entry level requirement for an online college diploma. Though Associate College diplomas are a great way to begin, completing your current Bachelors opens many doorways to various jobs, there are numerous online Bachelor Diploma Programs available via institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another thing is that many brick and mortar institutions offer you Online editions of their college diplomas but often for a considerably higher charge than the firms that specialize in online course programs.

    Reply ↓
  80. Good Health

    This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I’ve shared your website in my social networks!

    Reply ↓
  82. click here

    You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I will try to get the hang of it!

    Reply ↓
  83. homepage

    Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appearance. I must say you have done a superb job with this. Additionally, the blog loads super quick for me on Internet explorer. Excellent Blog!

    Reply ↓
  84. mink lashes

    I’m no longer sure the place you are getting your info, however great topic. I needs to spend a while finding out more or working out more. Thank you for fantastic info I used to be on the lookout for this information for my mission.

    Reply ↓
  88. jimmy choo outlet sale

    绉併伅銉栥儹銈颁綍銇嬨倰瑕嬨仱銇戙倠銇熴倎銇ソ濂囧績銈枫偣銉嗐儬 銇傘仾銇熴亴銇欍倠銇撱仺銇岃捣銇撱倠銇傘仾銇熴亴銇椼仸銇勩倠浣跨敤銇椼仸锛熴亜銇忋仱銇嬨伄銉炪偆銉娿兗銈汇偔銉ャ儶銉嗐偅銈抾绉併伄鍐欑湡銇ㄤ竴绶掋伀鍟忛鍟忛|绉併伅鎸併仱绲岄〒銇犮偟銈ゃ儓銇ㄧ銇€濄亜銇俱仚瑕嬨仱銇戙仧銇勩倐銇倛銈婂畧銈夊畨鍏ㄣ仾銆?浣曘亱銇傘倞銇俱仚銇嬶紵
    jimmy choo outlet sale

    Reply ↓
  90. under armour shoes

    Moncler 猫 un nome famoso che 猫 familiare a tutti coloro che amano la montagna e un’estrema praticit脿 . I prodotti Moncler sono molto popolari in tutto il mondo , in particolare giubbotti Moncler . Il nome deriva dall’abbreviazione di Monestier de Clermont , un luogo vicino Grenobie dove , nel 1952 Rene Ramillion e Andre Vincent fond貌 quella che sarebbe diventata una delle aziende pi霉 famose .
    under armour shoes

    Reply ↓
  91. Air max pas cher

    I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

    Reply ↓
  92. Bruno Stalworth

    It’s hard to finddifficult to findnearly impossible to findhard to come by knowledgeableeducatedwell-informedexperienced people on thisabout thisfor thisin this particular topicsubject, but youhowever, you sound likeseem like you know what you’re talking about! Thanks

    Reply ↓
  95. Odell Miraflores

    Thanks for the points you have provided here. One more thing I would like to mention is that laptop or computer memory demands generally rise along with other innovations in the technological know-how. For instance, if new generations of processor chips are introduced to the market, there’s usually a similar increase in the size and style preferences of both the laptop memory and also hard drive space. This is because the application operated simply by these processor chips will inevitably surge in power to make use of the new engineering.

    Reply ↓
  99. 旧金属加工机械设备进口报关

    2、 推动56家省内大型企业通过海关信用认证；非行政审批事项全部取消，中国猪肉生产单位比较复杂，这次攻击的核心部分是进入操作控制系统，攻击者留下了吊人胃口的线索。让消费者光盘离开。更需要企业转型升级的治本之道, 根据新 FSMA 规定。没有将理念作为贯穿企业发展的灵魂，螺旋速冻机和冷风机均有大量铝制部件。 3月27日。

    Reply ↓
  100. asics shoes

    Greetings! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My site goes over a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Awesome blog by the way!
    asics shoes

    Reply ↓
  101. Pulsation Dampers for Flow and Pressure

    Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

    Reply ↓
  102. Alpine Pass Route

    Hello, i think that i saw you visited my web site thus i came to ?return the favor?.I’m trying to find things to improve my website!I suppose its ok to use a few of your ideas!!

    Reply ↓
  104. Donnie Yarboro

    Thanks a lot for sharing this with all of us you really know what you’re talking about! Bookmarked. Kindly also visit my web site =). We could have a link exchange contract between us!

    Reply ↓
  105. home page

    Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything. Do you have any points for first-time blog writers? I’d genuinely appreciate it.

    Reply ↓
  106. home page

    Wonderful website you have here but I was curious if you knew of any community forums that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get suggestions from other experienced people that share the same interest. If you have any recommendations, please let me know. Cheers!

    Reply ↓

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading Facebook Comments ...