Digital Marketing marketing innovation Mobile Marketing

How is ‘Voice Search’ changing digital marketing?

Voice Search/ A.I. enabled personal assistants are no longer a thing of the future, it’s a reality now. Numerous people across the globe are using “voice search” either through their Personal assistants like Siri, Cortana, Google Now or through search engines like Google and Baidu’s voice search capability.

Voice Search’s potential can be easily illustrated with Mary Meeker annual internet trend report in June this

Also, recently at SMX West, Google’s Director of Conversational Search Behshad Behzadi shared that Google has seen the ratio of voice search growing much faster than text search.

This makes us realize the fact why the best and biggest businesses like – Google, Apple, Microsoft and now Amazon with its New entrant ‘Amazon Echo’, are betting big on voice-enabled technologies & are extensively researching with data and analytics to improve its offerings.

Microsoft CEO, Satya Nadella believes the next big bet for Microsoft is “conversation as a platform”

Today’s digital personal assistants like Siri, Cortana and Google Now are growing smarter with every interaction – A.I. of these voice-search enabled personal assistants is evolving by understanding user intent basis previous search queries, multiple-step queries and user behaviour.

Even the voice word recognition accuracy rates that have been a problem statement in Voice Searches have been rapidly improving in the last couple of years. For that matter, you’d be surprised with the fact that China’s search engine ‘Baidu’s’ accuracy rate is at 95% compared to Google word recognition accuracy rate of 90%



Now let’s understand a little about – Who, What and Intent of ‘Voice Search’ users.


Who are the users of ‘Voice Search’?

Voice search is being used by all age groups, a high volume of users being in the bracket of 18-43 years.users-of-voice-search

What are voice searches being used for?

‘Voice Searches’ through personal assistants like – Siri, Cortana, and Google Now, are being used for various purposes these days; from a general web search for finding local information on restaurants, shopping, asking directions, fixing appointments to sending reminders, etc.



Here are few more reasons for using voice search (courtesy: Mary Meeker)



Tech giants are investing heavily in these personal assistants and analysing data collected from bots to get better insights and improve upon the customer experiences.

Behzadi (Google’s Conversational Search Director) said they believed the future of search was “an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter.”

Voice VS Text based search queries – The Finer Difference and Marketing Takeaways

1. Question Tone:

Voice searches are dominated by question phrases, unlike text searches


Marketing Takeaways:

  1. Use long tail keywords with question phrases and conversation tones as keywords and in ad copies. For ex:
    • Which is the best roof-top restaurant?
    • What is the flight ticket to London?
    • Where is the nearest CK store?
  2. Use conversational tone in your website content for it to rank SERP’s with voice search
  3. You can use a tool like FAQfox for finding such questions.

2. Lengthier queries:

Voice searches are longer in nature – more than 4 words, unlike text-based search queries which are shorter in length – about 2 words.


But, surprisingly if you see Cortana’s successful voice search query length, it comes to 3 words, given that natural speech queries are longer in length.      

Marketing Takeaways:

  1. Add longer and voice search friendly keywords on landing pages and ad copies
  2. Broad and phrase match targeting can help for voice search related keywords
  3. Create separate campaigns to monitor results for voice search related keywords

3. Intent:

Voice search uses natural language and is more conversational in nature with a stronger intentuser-intent

Marketing Takeaways:

  1. Create long tail keywords basis the user intent and natural language questions
  2. Use fillers like – ‘the’, ‘for’, ‘to’ to make your questions voice search friendly
  3. Create separate campaigns to monitor results for voice search related keywords
  4. Optimize your website content with such questions.

4. Huge impact on Local/ brick & mortar businesses:

Mobile phones are an important source to seek local info which is why Mobile voice search is three times more likely to be local-based than text search.

Moreover, search engines like Google have improved their query results many levels up for local searches. For ex: Which is the nearest Italian restaurant? And this is what you get –

4) Huge impact on Local/ brick & mortar businesses

Marketing Takeaways:

  1. Keep your local listing, your business listing, and your crowd-sourced sites updated and active.
  2. Use local search related keywords, like landmarks or popular places in questions. For ex: Which is the best eating joint near London Eye?
  3. As of now, local business will be benefited the most with ‘Voice search’, it’s better to gear up now for it.

What’s the Future of ‘Voice Search’?

We know Smartphones are here to stay and these numbers just prove it –

  1. With an average number of 95 Apps on a device, 35 Apps on an average are used in a day
  2. There are 226 Ads (on an average) seen on a smartphone with 102 unique interactions in a day with the web (Courtesy: Borderless Access)

Marketers have started using Mobile marketing smartly but, still, a lot needs to and would be achieved in this space, where ‘voice search’ would help take Mobile marketing to the next level.

Why? Cause, it provides better user intent and understanding of predictive capability to marketers which help them further understanding the user behaviour better (especially on Mobile), empowering them to target them better bringing businesses one step closer to their TG.

Soon we might have business Apps and Websites with voice search capabilities instead of internal text search capabilities.

Deep-linking of personal assistants with other smart apps, websites, wearable’s, cars, household products, etc. where communication would be based on voice commands, and the A.I’s can take actions predicting the user behaviour, helping us help sort our daily life so we can focus on the things that matter.

Think of the potential of voice search for the visually impaired people…though the challenge is to provide results in an audio format for them.

‘Voice Search’s’ potential is huge & undoubtedly, it’s the future of marketing! And marketers & businesses taking early advantage of it would have an edge over others!

Spearheads the Marketing function for, Brand, Marketing (with a specific focus on Digital Marketing) & Strategic Innovation for B2B & B2C, globally for a reputed Indian MNC. An MBA in Marketing & International business and a certified Digital Marketing Professional, an Automobile Enthusiast who loves to Travel, is a nature lover, a blogger and a curious soul who loves to learn new stuff and ideate.
Share it on

128 thoughts on “How is ‘Voice Search’ changing digital marketing?

  1. home page

    Hello there, simply changed into alert to your blog through Google, and located that it is truly informative. I am gonna watch out for brussels. I’ll be grateful if you happen to continue this in future. Lots of other people will probably be benefited from your writing. Cheers!

  2. home page

    My partner and I stumbled over here by a different page and thought I should check things out. I like what I see so i am just following you. Look forward to looking into your web page again.

  3. home page

    It’s really a nice and useful piece of info. I’m satisfied that you simply shared this useful information with us. Please stay us up to date like this. Thanks for sharing.

  4. 72-10 11s

    If you end up developing a the most convenient and even innovative gear type, Mulberry gear will probably be deemed your current primary headache as soon as holding every single characteristics which unfortunately motivated a particular carry on obtaining via somewhat outlooks to committed making. Because of their own individual very easy Ccarrying capabilities in conjunction with extraordinary effectiveness, this type of Mulberry Totes will encourage you to delight in tranquil minutes in the course of everyday.
    72-10 11s

  5. yeezy boost

    They can be fashinable, isn’t really gonna topic, particular flavour you’ve got, barbour coats happen to be decent to look at. They’re just purposeful all kinds, you can pimp out your at the same time as well as an awfully wonderful attribute about this label. Barbour Coats happen to be relatively charges at the same time because of this you can actually conveniently trust it label because of ideal high-quality.
    yeezy boost

  6. lebron shoes

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?
    lebron shoes

  7. air jordans

    Preference by some women is style over functionality, but the quality with UGGs coincides with the latest fashion trends in pullon or lacedup Boots, from short to tall lengths in wedges or stack heels. Never has there been such a multitude of practical boots that are trendy for women as demonstrated by UGG Australian.
    air jordans

  8. click here

    I’m curious to find out what blog platform you’re utilizing? I’m experiencing some small security problems with my latest blog and I would like to find something more safe. Do you have any solutions?

  9. my blog

    At this time it appears like BlogEngine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?

  10. yeezy shoes

    I simply want to mention I’m all new to blogs and actually enjoyed you’re website. Most likely I’m planning to bookmark your website . You surely come with incredible article content. Cheers for sharing with us your webpage.
    yeezy shoes

  11. Air max pas cher

    This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your website in my social networks!

  12. click here

    I am really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one today.

  13. Air max pas cher

    I like the helpful info you provide in your articles. I¡®ll bookmark your weblog and check again here regularly. I’m quite certain I¡®ll learn plenty of new stuff right here! Best of luck for the next!

  14. adidas boost

    Hello there! I could have sworn I’ve visited this site before but after browsing through some of the posts I realized it’s new to me. Anyhow, I’m certainly delighted I discovered it and I’ll be book-marking it and checking back often!
    adidas boost

  15. official site

    I just want to say I am just newbie to weblog and absolutely liked your blog. Very likely I’m planning to bookmark your blog . You absolutely have excellent articles and reviews. Bless you for sharing your web page.

  16. my blog

    Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any recommendations for beginner blog writers? I’d certainly appreciate it.

  17. home page

    Do you have a spam problem on this blog; I also am a blogger, and I was curious about your situation; many of us have developed some nice procedures and we are looking to trade strategies with other folks, please shoot me an email if interested.

  18. my blog

    Hi there! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  19. kobe 10 shoes

    Hello there! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any lease share. Many thanks!
    kobe 10 shoes

  20. calvin klein underwear outlet

    As a consequence, the notion of 鈥榩ick up鈥?was no for a longer time taken care of as some thing peculiar or weird, and in truth,well identified guys who already possessed a normal capacity to attract girls, grew to become fascinated with 鈥榩ick up鈥?and their need to be even far better with ladies guide them to learning the numerous offered pick up sources that can be found on the internet,
    calvin klein underwear outlet

  21. Curry Shoes

    I and my guys have been viewing the good helpful tips from your web blog and so quickly developed a terrible suspicion I never expressed respect to the site owner for those secrets. All the boys ended up happy to read all of them and already have unquestionably been tapping into these things. Appreciate your indeed being so considerate as well as for picking out these kinds of quality information millions of individuals are really wanting to understand about. My very own honest regret for not saying thanks to earlier.
    Curry Shoes

  22. myblog

    I am curious to find out what blog platform you happen to be using? I’m having some small security issues with my latest site and I’d like to find something more secure. Do you have any recommendations?

  23. homepage

    Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a extraordinary job!

  24. click here

    I just like the helpful info you supply to your articles. I will bookmark your weblog and test once more right here regularly. I am quite certain I will be informed many new stuff proper here! Best of luck for the next!

  25. homepage

    Great blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol


    Varick Street Litho , VSL is one of the top printing company in NYC to provide the best Digital Printing, Offset Printing and Large Format Printing in New York. Their printing services in NYC adopts state of the art digital printing services and offset digital printing for products postcards, business cards, catalogs, brochures, stickers, flyers, large format posters, banners and more for business in NYC. For more information on their digital printing nyc, visit or 121 Varick Street, 3rd Floor, New York, NY 10013. Or contact +1 646 843 0800


    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks and Digital Signage, and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks and Digital Signage. MetroClick, 121 Varick St, #301, New York, NY 10013, +1 646-843-0888

  28. Air max pas cher

    This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your site in my social networks!

  29. Air max pas cher

    An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  30. click here

    Hi this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  31. homepage

    Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. It will always be interesting to read content from other authors and practice a little something from other websites.

  32. http://www.faytech.Us/

    Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at, 121 Varick Street,3rd Floor,New York, NY 10013,+1 646 205 3214

  33. curry 1

    One thing they brought up about the woman though was that she couldn’t resist orange soda, which is probably why she died so young. Insane when you think about it.
    curry 1

  34. kyrie 1

    It really is convenient day to create some intentions for the longer term. I have browsed this posting and if I can, I desire to propose you a few appealing instruction.
    kyrie 1

  35. vera bradley

    After study several with the weblog posts within your internet site now, and I really like your means of blogging. I bookmarked it to my bookmark internet web site listing and will probably be checking back soon. Pls check out my website online as properly and let me know what you feel.
    vera bradley

  36. cheap jimmy choo

    When I first saw this title 茫鈥毬好F捙撁F捖┟B伮b€氣€毭b€毬F捖济F掆€∶F掆€姑F捖趁b€毬懊b偓聬茫茠炉茫鈥毬っF捖F掆€懊b€毬姑F捤喢F捖F掆劉茫茠陋茫茠录茫鈧€?on google I just whent and bookmark it. I appreciate, cause I found just what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
    cheap jimmy choo

  37. cheap jordans for sale

    Users can even control the size and the style of the cut with the machine simple controls. The machine will quickly and electronically cut out the desired letter, shape, or phrase in seconds! This portable cutter weighs only 9 pounds and has a handle for convenient transportation. Designer carrying totes designed just for the Cricut machine further help users take the machine with them when they on the go.
    cheap jordans for sale

  38. Health and Fitness

    I simply could not leave your website before suggesting that I really loved the usual information a person supply for your visitors? Is gonna be again incessantly to check out new posts

  39. Auto Care and Service

    I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

  40. 法国红酒进口报关

    3、 湘企占三席。国家发展改革委、国家能源局明确指出完善煤、电、油、气领域信息资源共享机制, 是因为茅台和五粮液采取了不合法的定价策略,限定了转售的最低价格。我国模具的设计和制造水平有了很大提高,据了解,自从被诊断为佝偻病后。喘薩墾殿唹? 督查组采取不发通知、不听汇报、不打招呼、直插现场的形式。

  41. click here

    I used to be recommended this website by means of my cousin. I am no longer sure whether this submit is written by way of him as no one else realize such special about my difficulty. You’re incredible! Thank you!

  42. website

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Appreciate it!

  43. pikachu onesie

    When I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment is added I recieve 4 emails with the same comment. There has to be an easy method you are able to remove me from that service? Thanks a lot!

  44. uggs fake

    uggs fake

  45. replica yeezy boost

    Trata-se de um sinal, porque sugere que faz confian莽a no que diz respeito ao mercado de trabalho est谩 crescendo.A 煤ltima 谩rea de EI 茅 ter a capacidade de conectar pessoas e ideias, Marca reputa莽茫o.peri贸dicos, como o tutor 茅, sem d煤vida, voc锚 vai treinar no idioma alem茫o, independentemente da sua l铆ngua materna.Limpo tem lavagem assim em outro dia.Stovax a empresa mais comum fornmed exigir, em Exeter, morte, da mesma forma voc锚 buscar por um diferentes clipes de filmes e not铆cias c
    replica yeezy boost

  46. Curry Shoes

    Tabletten kaufen rezeptfrei, probe kostenlos und kapseln bestellen, au?er billig, apotheke niederlande. Online gunstig kaufen auch rezeptfrei online, kaufen paypal zahlen und kaufen ohne rezept koln trotz saft ohne rezept.
    Curry Shoes

  47. barons 11

    I used to be very pleased to seek out this web-site.I wanted to thanks to your time for this excellent read!! I undoubtedly having fun with every little little bit of it and I have you bookmarked to check out new stuff you weblog post.
    barons 11

  48. Health and Fitness

    A lot of thanks for each of your hard work on this web page. My mom loves carrying out investigation and it’s really easy to see why. Most people notice all of the dynamic method you provide both interesting and useful guides via this web blog and strongly encourage contribution from other ones on that idea while my simple princess is in fact understanding a whole lot. Take advantage of the rest of the year. You are always conducting a dazzling job.

  49. find out

    It is actually practically not possible to see well-informed people on this issue, still you look like you be aware of what you’re talking about! Cheers

  50. Roger Covello

    Your style is sois reallyis veryis unique compared toin comparison to other peopleother folks I haveI’ve read stuff from. Thank you forThanks forMany thanks forI appreciate you for posting when you havewhen you’ve got the opportunity, Guess I willI’ll just bookmarkbook mark this pagethis sitethis web sitethis blog.

  51. Health and Fitness

    I like what you guys are up also. Such clever work and reporting! Keep up the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my website :).

  52. click over here now

    Hi here, just turned out to be receptive to your blog site through Search engine, and found that it’s seriously beneficial. I’ll truly appreciate if you decide to continue on this approach.

  53. Health and Fitness

    Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Actually Magnificent. I’m also a specialist in this topic so I can understand your hard work.

  54. Blog Comment

    Whats Happening i am new to this, I stumbled upon this I’ve discovered It absolutely useful and it has helped me out loads. I am hoping to contribute & assist other users like its aided me. Great job.

  55. Jennie Zagrodnik

    Excellent post. I was checking constantly this blog and I am impressed! Very helpful info particularly the last part 🙂 I care for such info much. I was looking for this certain information for a very long time. Thank you and good luck.

  56. Health Products

    Great blog right here! Also your website rather a lot up fast! What web host are you using? Can I get your associate link to your host? I wish my website loaded up as quickly as yours lol

  57. Ciara Spettel

    Greetings! Very helpfulVery useful advice within thisin this particular articlepost! It is theIt’s the little changes that makewhich will makethat producethat will make the biggestthe largestthe greatestthe most importantthe most significant changes. Thanks a lotThanksMany thanks for sharing!


Leave a Reply

Your email address will not be published. Required fields are marked *

Loading Facebook Comments ...