The-Untapped-Goldmines-for-Marketers
Digital Marketing Email marketing

Thank You Pages and Transactional e-mailers – The Untapped Goldmines for Marketers!!

As marketers, what are our basic objectives –

  1. To Generate Leads? Check
  2. To get those leads to transact and make them a customer? Check
  3. To nurture leads? Check
  4. To engage them with content and the brand? Check
  5. To get repeat purchase/ transactions? Check
  6. To increase ROI? Of course, Check

Well, Marketers know how to generate leads through various digital mediums, be it through Internet Advertising, SEO, Social Media or through the content marketing efforts.

But, the challenge always is how to nurture leads and engage them further and make users transact and more importantly make them repeat transactions. So, how do we do that?

The answer to it is simple…by leveraging on the first & secondary touch points, i.e. – Thank You pages of your landing pages and Transactional mailers!

Many marketers have been using these effectively taking their marketing efforts to greater heights and many just do not leverage it due to its nature being a back bencher J

But, trust me these marketing avenues have been extremely beneficial and come in handy where other avenues cannot. So, here are ways you can leverage it and cut through –

Step 1: Exciting & actionable ‘Thank You’ pages

  1. Enable ‘Thank You’ pages – for all your registration pages, like your – download whitepapers/ e-books; lead generation registration forms, product purchase page, e-mail subscription form, even your e-mail unsubscribe option.
  2. Enticing, relevant, and further action-oriented – Your Thank You pages should always follow these 3 aspects –
    • Enticing – It needs to be catchy to grab user attention, as there is a high probability of user to bounce off as soon as he/ she finishes the transaction.
    • Relevant – Even if the page is enticing, but is not relevant still your user would bounce off as they might not find anything relevant post the transaction.
    • Action oriented – Ensure that your Thank You page encourages secondary conversions and engagement.

Use tools like Instapage for creating beautiful mobile responsive pages.
Instapage
It’s quick, easy and has high conversion rates.

Step 2: Send ‘Transactional/ Thank You’ e-mailers

  1. Transactional/ Thank You e-mailers place your content directly in your lead or customers inbox, unlike your promotional mailers that land in the Gmail promotional tab, if they are using Gmail.(NOTE: If you check your database at least 60% of your customers would be using a Gmail id)
  2. So, even if your user clicks away from the Thank You page, they will still find your content in their inbox which might help them make their first or secondary transaction and engage with your brand.
  3. People also tend to share content by forwarding email to their family and friends, so these kinds of e-mailers get you the opportunity to reach New Audiences.
  4. It has been seen that, Thank You and Transactional mailers leads to a 2x increase in Open Rate and CTR and increase conversions and engagement with a brand.
  5. Hence, just like your promotional e-mailers you need to dedicate time to create enticing Transactional and Thank You mailers with exciting & engaging messaging with relevant call-to-actions (CTA’s) that encourages secondary conversions. Here is an excellent example by dollar shave club where the first half is standard transaction update receipt and the second half is a call-to-action –

dollar_shave_club_email

Use mailerlite for all your email marketing requirements as it’s an excellent tested tool with better features than its competitor and is useful in creating and sending elegant mobile responsive mailers.

MailerLite Email Marketing for Small Business

Marketing Tips:

  1. Do not ignore the power of good Thank You pages and Transactional mailers.
  2. Create enticing design and messaging with the most relevant CTA’s. Use animated pages if possible.
  3. Include social plugins with intriguing messaging that helps connect the leads & customer with your brand on social instead of spending another bundle of money on Page like or follow us campaigns. See how Social Triggers used Thank You pages to get mini-testimonials and getting Like & Shares. All these are not just helping them get virality, but also increasing their Facebook engagement scores – social_triggers_thank_you_page
  4. If you are selling a product then, try secondary conversion with related products/ cross sell on Thank You page or Transaction complete email with a promocode. One good example is the Thank You page by NatureBox with a promocode –naturebox_thank_you_pageBut ensure you do not overdo it with your first-time customers as it might turn them off.
  5. Take advantage of your password reset mail for promoting content like blogs, infographics, etc, like done here by Zapier promoting their blogs –zapier_password_reset_emailer
  6. Marketers put huge efforts & cost to get App installs, but they can simply use, Transational emails, password reset emails and Thank you pages to get mobile app installs. Use QR codes as well so that users opening email on desktop devices can scan and install the mobile app.
  7. If your lead generation process follow’s a double opt-in method then encourage secondary conversion on the Thank-you/ congratulations page of your double opt-in emails, like done here by Airbnbairbnb_double_opt-in_email
  8. On your e-mail un-subscription page, probe questions that can help retain the users
  9. B2B marketers can use these avenues to engage their new audience with content like, videos, case studies, blogs, whitepapers, free webinars, as the conversion cycle is much longer in B2B and these can be used to subtly promote your product & service pushing for a conversion. Here is good example by Hubspothubspot_thank_you_page
  10. Use a secondary form if required, but remember the offer should be super exciting for the user.
  11. Optimize! Do an A/B testing. Monitor what is working and what is not and optimize your pages and mailers accordingly.
  12. If possible, use dynamic and personal CTA’s and messaging to drive better results. Here is a perfect example how Jigsaw Health used it successfully on their Thank You pages –

jigsawhealth-thankyou-page

 

Thank You Pages and Transactional mailers are untapped gold mines which can help achieve your objectives (or at least get closer to them) if used correctly.

Spearheads the Marketing function for, Brand, Marketing (with a specific focus on Digital Marketing) & Strategic Innovation for B2B & B2C, globally for a reputed Indian MNC. An MBA in Marketing & International business and a certified Digital Marketing Professional, an Automobile Enthusiast who loves to Travel, is a nature lover, a blogger and a curious soul who loves to learn new stuff and ideate.
Share it on

118 thoughts on “Thank You Pages and Transactional e-mailers – The Untapped Goldmines for Marketers!!

  1. Air max pas cher

    I am really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one nowadays..

    Reply
  2. click here

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?

    Reply
  3. click here

    Greetings! I’ve been following your site for a long time now and finally got the bravery to go ahead and give you a shout out from Houston Texas! Just wanted to say keep up the great job!

    Reply
  4. adidas ultra boost

    Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such great information being shared freely out there.
    adidas ultra boost

    Reply
  5. asics shoes

    Wo kann man ohne rezept bestellen, apothekenpreise und tabletten rezeptfrei bestellen, au?er tabletten morsern, kosten osterreich. Zulassung schweiz auch kautabletten beipackzettel, generika preis apotheke und tabletten kaufen ohne rezept trotz generikum pille.
    asics shoes

    Reply
  6. Air max pas cher

    Aw, this was a really nice post. In idea I would like to put in writing like this additionally ? taking time and actual effort to make a very good article? but what can I say? I procrastinate alot and by no means seem to get something done.

    Reply
  7. click here

    Thanks for the good writeup. It if truth be told used to be a amusement account it. Glance complex to far delivered agreeable from you! However, how can we be in contact?

    Reply
  8. click here

    I just could not go away your site prior to suggesting that I actually enjoyed the usual info an individual provide for your visitors? Is gonna be back ceaselessly in order to investigate cross-check new posts

    Reply
  9. mink lashes

    We stumbled over here coming from a different web address and thought I may as well check things out. I like what I see so now i am following you. Look forward to looking into your web page for a second time.

    Reply
  10. why not try these out

    I just want to mention I’m all new to blogging and actually liked this web blog. Very likely I’m want to bookmark your site . You amazingly have incredible posts. Regards for revealing your web page.

    Reply
  11. myblog

    Having read this I thought it was rather enlightening. I appreciate you spending some time and energy to put this informative article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worthwhile!

    Reply
  12. homepage

    Hi! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects? Thanks for your time!

    Reply
  13. mink lashes

    Hey there! I’ve been reading your site for a long time now and finally got the bravery to go ahead and give you a shout out from Atascocita Texas! Just wanted to mention keep up the fantastic job!

    Reply
  14. http://wWw.metroclick.com_

    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks and Digital Signage, and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks and Digital Signage. MetroClick, 121 Varick St, #301, New York, NY 10013, +1 646-843-0888

    Reply
  15. !VarIck Street Litho

    Varick Street Litho , VSL is one of the top printing company in NYC to provide the best Digital Printing, Offset Printing and Large Format Printing in New York. Their printing services in NYC adopts state of the art digital printing services and offset digital printing for products postcards, business cards, catalogs, brochures, stickers, flyers, large format posters, banners and more for business in NYC. For more information on their digital printing nyc, visit http://www.vslprint.com/ or http://www.vslprint.com/printing 121 Varick Street, 3rd Floor, New York, NY 10013. Or contact +1 646 843 0800

    Reply
  16. Air max pas cher

    It’s the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!

    Reply
  17. 非洲酸枝进口报关

    2、 具有抗污染能力强、高可靠性及长寿命使用的特点。沿海附近,而俄罗斯市场需求因政治危机逐步萎缩, SMMT指出,各项运行指标得到船东高度认可。欧洲市场仍然非常平静。我国机械工业规模以上企业数量、从业人数、固定资产和工业产值等指标居全国工业各行业之首。我国机械工业一直保持高速增长态势,正常情况下, 美赞臣只有盒装400克二至五段奶粉。链轮不得有轴向窜动。虽然各大企业的年报还未发布。是对企业的负责、也是对洗煤厂整体员工队伍的安全以及薪酬绩效的负责。方便维护。

    Reply
  18. http://www.faytech.Us/;

    Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street,3rd Floor,New York, NY 10013,+1 646 205 3214

    Reply
  19. Air max pas cher

    Hey There. I found your blog using msn. This is a very well written article. I¡®ll be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly return.

    Reply
  20. adidas zx

    I was very pleased to find this great site. I need to to thank you for your time for this particularly wonderful read!! I definitely loved every part of it and I have you saved as a favorite to look at new things on your site.
    adidas zx

    Reply
  21. ultra boost adidas

    Hello there, just became aware of your weblog through Google, and found that it is truly informative. I am going to be careful for brussels. I’ll be grateful in case you proceed this in future. Many other folks will likely be benefited from your writing. Cheers!
    ultra boost adidas

    Reply
  22. curry 1

    I have been absent for some time, but now I remember why I used to love this website. Thanks , I?|ll try and check back more frequently. How frequently you update your site?
    curry 1

    Reply
  23. my blog

    Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Please also consult with my site =). We could have a hyperlink change arrangement between us

    Reply
  24. click here

    Hi there! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the outstanding work!

    Reply
  25. homepage

    I like the helpful info you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite sure I’ll learn a lot of new stuff right here! Best of luck for the next!

    Reply
  26. Air max pas cher

    Aw, this was a really nice post. In idea I would like to put in writing like this additionally ? taking time and actual effort to make a very good article? but what can I say? I procrastinate alot and by no means seem to get something done.

    Reply
  27. 美国旧仪器设备进口代理

    3、 不少上市公司纷纷收购影视、手游网游题材企业,雅贝氏(深圳)乳业有限公司截至记者截稿, 30年的滚动发展,包括食品可靠性、食品网络销售 . 对控制策略优化进行了一定的实践。而且商务模式最为灵活。在新年伊始就弹起了改革与转型的变奏曲。对存在超出授权范围检验、影响检验公正性或因发生重大变化导致检验能力不能持续维持等情形的。

    Reply
  28. Air max pas cher

    Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!

    Reply
  29. nb shoes

    My partner and I stumbled over here by a different website and thought I may as well check things out. I like what I see so now i am following you. Look forward to finding out about your web page again.
    nb shoes

    Reply
  30. Health and Fitness

    My brother suggested I might like this web site. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this information! Thanks!

    Reply
  31. Health and Fitness

    Normally I don’t learn post on blogs, however I wish to say that this write-up very pressured me to try and do it! Your writing style has been surprised me. Thanks, very great post.

    Reply
  32. Health and Fitness

    I am commenting to let you be aware of what a amazing encounter our daughter went through browsing your blog. She discovered a wide variety of things, with the inclusion of what it is like to possess a wonderful coaching mood to make most people completely understand certain hard to do matters. You undoubtedly exceeded people’s expectations. Thank you for giving these essential, dependable, edifying and unique tips about your topic to Lizeth.

    Reply
  33. Health and Fitness

    I am glad for commenting to make you know what a great discovery my princess obtained reading through your blog. She picked up several things, which included what it’s like to possess a marvelous helping mood to let the rest with ease understand a number of multifaceted things. You undoubtedly did more than our expected results. Thank you for rendering those productive, trusted, revealing and easy tips on that topic to Emily.

    Reply
  34. home

    This is the best time to produce some goals for the foreseeable future. I have read through this blog post and if I could, I wish to suggest to you you couple of significant assistance.

    Reply
  35. Blog Comment

    I think this is among the most vital information for me. And i’m glad reading your article. But should remark on some general things, The web site style is perfect, the articles is really great : D. Good job, cheers

    Reply
  36. Aileen Knotek

    I have learned many important things by means of your post. I’d personally also like to state that there may be a situation that you will obtain a loan and never need a co-signer such as a Federal government Student Aid Loan. When you are getting that loan through a conventional creditor then you need to be ready to have a cosigner ready to help you. The lenders may base their decision on the few components but the largest will be your credit score. There are some creditors that will in addition look at your job history and come to a decision based on that but in most cases it will depend on your scores.

    Reply
  37. nba live coins

    Hi, I believe your website may be having web browser compatibility issues. Whenever I take a look at your web site in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues. I just wanted to provide you with a quick heads up! Other than that, excellent website!

    Reply
  38. click here

    Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and all. But imagine if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with pics and clips, this blog could undeniably be one of the greatest in its niche. Good blog!

    Reply
  39. home page

    Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any recommendations for rookie blog writers? I’d certainly appreciate it.

    Reply
  40. curry 1

    Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task.
    curry 1

    Reply
  41. Uniform Button Reference Books

    The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

    Reply
  42. Air max pas cher

    Aw, this was a really nice post. In idea I would like to put in writing like this additionally ? taking time and actual effort to make a very good article? but what can I say? I procrastinate alot and by no means seem to get something done.

    Reply
  43. pikachu onesie

    Whats up very nice site!! Guy .. Beautiful .. Superb .. I’ll bookmark your website and take the feeds also? I’m satisfied to search out a lot of helpful information here in the post, we’d like work out extra techniques on this regard, thank you for sharing. . . . . .

    Reply
  44. home page

    Aw, this was an extremely nice post. Taking a few minutes and actual effort to produce a superb article… but what can I say… I hesitate a lot and never seem to get nearly anything done.

    Reply
  45. my blog

    Good day! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new updates.

    Reply
  46. home page

    What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has helped me out loads. I am hoping to give a contribution & assist other users like its aided me. Good job.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading Facebook Comments ...