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YouTube rolls out ‘live video streaming’ & monetized ‘Super Chat’ feature!

Live video streaming has been quite a rage lately and Brands have been actively using tools like Facebook Live, Periscope, Instagram & Snapchat’s disappearing Live video and other similar ones to engage with their audience. So, how could YouTube, the world’s largest video-sharing website be left out?

Yesterday, YouTube rolled out its new mobile live streaming feature to every creator but limiting it to creators with at least 10,000 subscribers for now (it would be launched for rest soon, as it stated in its announcement).

According to Youtube, its live stream videos will have all the same features as regular YouTube videos – they can be searched for, would be listed in playlists or recommendations, and protected from unauthorized use.

Starting a live video stream is pretty simple and here is GIF that YouTube shared to show how to start live streaming using the ‘capture’ button built in the YouTube mobile app.


In this GIF above you would notice a chat highlighted with a green background, this is the ‘Super Chat’ feature that YouTube introduced to help creators earn revenue from live streaming.

‘Super Chat’ is a way for fans to get noticed by the creator of the live video stream by purchasing chat messages highlighted in bright colors, these purchased messages are pinned to the top of the chat window for up to five hours. This new monetization tool has been introduced to creators in 20 countries and to viewers of 40 countries.

Though a late entrant, but YouTube is going to be strong competition in the video marketing world, opening doors for brands & marketers to reach a much wider audience now with YouTube’s robust platform and a high number of users, provided they remove the cap of 10,000 subscribers soon.

Spearheads the Marketing function for, Brand, Marketing (with a specific focus on Digital Marketing) & Strategic Innovation for B2B & B2C, globally for a reputed Indian MNC. An MBA in Marketing & International business and a certified Digital Marketing Professional, an Automobile Enthusiast who loves to Travel, is a nature lover, a blogger and a curious soul who loves to learn new stuff and ideate.
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