February 2019

LinkedIn introduces interest targeting
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LinkedIn opens up ‘Interest Targeting’ for Advertisers

Where platforms such as Google and Facebook have extremely limited targeting options for B2B marketers, LinkedIn is expanding its horizon rapidly for them. Last week, LinkedIn introduced ‘Interest Targeting’ for advertisers on its self-serve campaign manager further expanding the targeting capability of its platform for its advertisers. Now with LinkedIn’ ‘interest targeting’ advertisers can fine-tune campaign […]

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