Where platforms such as Google and Facebook have extremely limited targeting options for B2B marketers, LinkedIn is expanding its horizon rapidly for them. Last week, LinkedIn introduced ‘Interest Targeting’ for advertisers on its self-serve campaign manager further expanding the targeting capability of its platform for its advertisers.
Now with LinkedIn’ ‘interest targeting’ advertisers can fine-tune campaign targeting by using over 200 professional interest categories, like artificial intelligence, global economy, customer experience, healthcare, and more.
The Interest Targeting capability opens up new doors for B2B marketers on LinkedIn. Marketers can:
- Increase brand visibility by broadening the TG who would be interested in your content, brand and its products or services even for the niche categories such as, Biotech and Marketing Research
- Adding interest targeting as an additional layer along with account targeting for the Account-based marketing campaigns
- Increase relevancy and CTR by using carousal or video ads with interest targeting along with other targeting options such as job title, function, industry targeting, etc as relevant
LinkedIn has been introducing new capabilities along with the revamp of the site and campaign manager which has been highly effective for B2B marketers across, especially with its carousel and video ads for a better CTR and it’s deeper targeting capabilities.
Spearheads the Marketing function for, Brand, Marketing (with a specific focus on Digital Marketing) & Strategic Innovation for B2B & B2C, globally for a reputed Indian MNC. An MBA in International Business & Marketing and a certified Digital Marketing Professional.
He is an Automobile Enthusiast who loves to Travel, is a nature lover, a blogger and a curious soul who loves to learn new stuff and ideate.