advertising Digital Marketing marketing innovation Performance marketing Programmatic Video Marketing What's New

How Uber and Lyft are driving Digital Out-of-Home (DOOH) to whole new levels for Advertisers.

Digital out-of-home (DOOH) advertising is a perfect combination of real-world physical presence with the efficiency of digital media and it is growing at an immense rate at present with many brands looking at ways to leverage it for both, advertising and monetizing it. And, the newest entrants to join the wagon are Lyft and Uber who are trying to monetize it with their taxi-top advertising options.

Both these big boys of the ride-hailing industry have been facing mounting pressure to turn profitable as they continue burning a hole in their pockets where Uber reported a net loss of $8.5 billion in the fiscal year 2019 and Lyft reported a net loss of $.26 billion in the same period. Hence, it seemed inevitable for them to get into advertising to generate revenues and balance their books.

In tandem to Lyft’s plan to turn profitable by the 4th quarter of 2021, it acquired HALO Cars, a rooftop advertising company that installs smart LED screens atop taxis to serve geo-targeted full-motion video ads in real-time with hyper-targeting such as weather conditions and promises brand safety.

Soon after, Uber in partnership with Adomni revealed Uber OOH. In the initial roll-out in April 2020 Uber OOH promises to bring car-top ads with 1000 cars in Atlanta, Dallas, and Phoenix (15 additional US cities have been identified for future roll-out according to their website). These 1000 vehicles estimate a monthly volume of 180 million impressions where the impressions counts would be provided by a third-party organization called Geopath – the out-of-home industry’s non-profit auditing body for the audience measurement. According to its website, it would be supporting static (.jpg/.png) content, full-motion video (.mp4) and animated content (.gif) and provide real-time performance reports online which would include, quality of ad plays delivered, impressions, eCPM, maps showing where each of the ad plays were delivered, and later in the year deeper audience insights reports from Adomni’s Audience IQ technology.

What’s in it for marketers and advertisers?

DOOH has opened a whole new gamut of opportunities for marketers especially with programmatic DOOH coming into the picture. And with car-top ads provided by the likes of Uber and Lyft marketers now have more ways than one to appeal to their target audience with ads. Let’s look at the opportunity here for them.

  1. Rich media ads targeted based on location, the density of population, time of the day, and hyper-targeting options such as weather conditions.
  2. Multi-device targeting by syncing ads with digital billboards or re-target exposed audiences on their mobile devices later (using platforms such as Adomni’s Audience IQ technology) for increasing advertising effectiveness.
  3. Not just B2C even B2B marketers can make use of this by running ads in their target audience’s office locations at specific times.
  4. Who knows there might be targeting options available in the future where advertisers would be able to target specific profiles of cab users and display car-top ads when they are picked up or dropped at their destination and re-target them with in-car or mobile ads.

The future of DOOH looks bright, doesn’t it?

Share it on

426 thoughts on “How Uber and Lyft are driving Digital Out-of-Home (DOOH) to whole new levels for Advertisers.

  1. Pingback: viagra delivery

  2. Pingback: cialis for sale

  3. Pingback: cialis cost

  4. Pingback: generic cialis

  5. Pingback: Price viagra

  6. Pingback: Viagra mail order us

  7. Pingback: when will generic cialis be available

  8. Pingback: cialis 10mg

  9. Pingback: cialis generic name

  10. Pingback: generic cialis 2019

  11. Pingback: viagra 50mg

  12. Pingback: cheap viagra

  13. Pingback: online pharmacy viagra

  14. Pingback: online ed medications

  15. Pingback: erection pills online

  16. Pingback: ed medications

  17. Pingback: pharmacy online

  18. Pingback: cialis visa

  19. Pingback: buy vardenafil

  20. Pingback: generic vardenafil

  21. Pingback: levitra online

  22. Pingback: real money casino app

  23. Pingback: casino slots

  24. Pingback: viagra online

  25. Pingback: online casinos real money

  26. Pingback: casino

  27. Pingback: personal loan

  28. Pingback: online loans

  29. Pingback: viagra pills

  30. Pingback: betfair casino online nj

  31. Pingback: red dog casino

  32. Pingback: generic for cialis

  33. Pingback: real online casino

  34. Pingback: cialis 20

  35. Pingback: cialis to buy

  36. Pingback: cialis 5 mg

  37. Pingback: club usa casino bonus

  38. Pingback: cialis 5 mg

  39. Pingback: new top game casino

  40. Pingback: rc489xtmji89sm9r4xs

  41. Pingback: online gambling

  42. Pingback: lgw brighton

  43. Pingback: booking login

  44. Pingback: c349m8958c34m9rt54e

  45. Pingback: online casinos

  46. Pingback: best online casino real money

  47. Pingback: d8xc45m78oe35rm739

  48. Pingback: best casino online

  49. Pingback: cheap viagra online

  50. Pingback: asdfsdfxcvxxasa

  51. Pingback: viagra pill

  52. Pingback: xwc34rwxrw34rwc34c

  53. Pingback: cheap generic viagra

  54. Pingback: Large Wall Tapestry

  55. Pingback: cxqw234xracrwcr4

  56. Pingback: xdsffx4crta4rtxa34w

  57. Pingback: cialis prices

  58. Pingback: pfizer viagra 50mg

  59. Pingback: viagra for sale online cheap

  60. Pingback: viagra price per pill

  61. Pingback:

  62. Pingback: Viagra 100 mg nz

  63. Pingback: Viagra 50 mg online pharmacy

  64. Pingback: Viagra 100 mg cost

  65. Pingback: Viagra 100 mg online

  66. Pingback: Viagra 130mg purchase

  67. Pingback: where can i buy Viagra 150mg

  68. Pingback: Viagra 130 mg generic

  69. Pingback: Cialis 80mg medication

  70. Pingback: Cialis 20 mg without a prescription

  71. Pingback: Cialis 20mg generic

  72. Pingback: Cialis 80 mg no prescription

  73. Pingback: Cialis 20 mg tablets

  74. Pingback: Cialis 60 mg united kingdom

  75. Pingback: where can i buy Cialis 20mg

  76. Pingback: cheap Cialis 80 mg

  77. Pingback: Cialis 40 mg tablets

  78. Pingback: sildenafil 50mg united kingdom

  79. Pingback: tadalafil 80 mg cost

  80. Pingback: lasix 100mg pills

  81. Pingback: furosemide 40 mg cost

  82. Pingback: propecia 1 mg online pharmacy

  83. Pingback: cheap lexapro 10mg

  84. Pingback: cost of finasteride 5 mg

  85. Pingback: abilify 10mg price

  86. Pingback: actos 15mg without prescription

  87. Pingback: aldactone 100 mg price

  88. Pingback: allopurinol 300mg without prescription

  89. Pingback: amaryl 4 mg pills

  90. Pingback: cheap amoxicillin 250 mg

  91. Pingback: buy ampicillin 250mg

  92. Pingback: antabuse 250 mg united kingdom

  93. Pingback: antivert 25mg pharmacy

  94. Pingback: arava 20 mg without a prescription

  95. Pingback: strattera 40 mg pills

  96. Pingback:

  97. Pingback: arimidex 1mg online pharmacy

  98. Pingback: tamoxifen 10 mg over the counter

  99. Pingback: cheap ashwagandha 60caps

  100. Pingback: atarax 25mg cheap

  101. Pingback: avapro 300mg medication

  102. Pingback: baclofen 10mg without a prescription

  103. Pingback: how to buy bactrim 400/80 mg

  104. Pingback: benicar 40 mg online pharmacy

  105. Pingback: Biaxin 250mg tablets

  106. Pingback: Premarin 0,625 mg over the counter

  107. Pingback: cheap generic viagra

  108. Pingback: cardizem 120 mg without prescription

  109. Pingback: catapres online

  110. Pingback: how to purchase ceclor 500mg

  111. Pingback: ceftin 250mg price

  112. Pingback: celebrex without a doctor prescription

  113. Pingback: celexa 10mg coupon

  114. Pingback: cephalexin 500mg price

  115. Pingback: cipro generic

  116. Pingback: claritin 10mg without a doctor prescription

  117. Pingback: uscojufm9r4tue4urtse4

  118. Pingback: casino

  119. Pingback: real casino

  120. Pingback: Bumpy Beads

  121. Pingback: jackpot party casino

  122. Pingback: online casino gambling

  123. Pingback: selling feet pics

  124. Pingback: buy ed pills online

  125. Pingback: play online casino real money

  126. Pingback: casino real money

  127. Pingback: news

  128. Pingback: casino online slots

  129. Pingback: định cư canada

  130. Pingback: rivers casino

  131. Pingback: play casino

  132. Pingback: online slots for real money

  133. Pingback:

  134. Pingback: vehicle insurance quotes

  135. Pingback:

  136. Pingback: car insurance quotes companies list

  137. Pingback: generic ed pills

  138. Pingback: car insurances

  139. Pingback: cbd for sale

  140. Pingback: royal cbd products

  141. Pingback: royal cbd gummies 2020

  142. Pingback:

  143. Pingback:

  144. Pingback:

  145. Pingback:

  146. Pingback:

  147. Pingback:

  148. Pingback: car insurance quotes ontario

  149. Pingback: royal cbd

  150. Pingback: auto and home insurance quotes

  151. Pingback: nationwide insurance

  152. Pingback: online car insurance quotes instant

  153. Pingback: insurance car insurance

  154. Pingback: best car insurance quotes comparison site

  155. Pingback: best place to get personal loans

  156. Pingback: payday loans brisbane

  157. Pingback: cialis 20mg pills

  158. Pingback: payday payday loans online

  159. Pingback: legit installment loans

  160. Pingback: dg casino

  161. Pingback: sàn mitrade lừa đảo

  162. Pingback: quick loans omaha

  163. Pingback: order viagra online

  164. Pingback: california bad credit loans

  165. Pingback: payday loans online for bad credit

  166. Pingback: carpeta segura android

  167. Pingback: personal loans georgia

  168. Pingback: sobreposição

  169. Pingback: buy cbd oil for cancer treatment

  170. Pingback: where can you buy cbd oil

  171. Pingback: ananda professional cbd oil

  172. Pingback: cialis order

  173. Pingback: cbd oil side effects in dogs

  174. Pingback: sildenafil australia

  175. Pingback: straight hemp cbd oil

  176. Pingback: best cbd oil tincture

  177. Pingback: where to purchase over the counter viagra

  178. Pingback: cbd oil and anxiety

  179. Pingback: pharmacy canada pharmacy

  180. Pingback: buy levitra usa

  181. Pingback: buy viagra hong kong

  182. Pingback: cbd hemp oil benefits for pets

  183. Pingback: 메리트카지노 사이트

  184. Pingback: m-wclub365

  185. Pingback: daftar 918kiss

  186. Pingback: buy levitra online australia

  187. Pingback: photo assignment

  188. Pingback: Sample viagra

  189. Pingback: sildenafil online coupon

  190. Pingback: professional college essay writers

  191. Pingback: payday loans no credit check

  192. Pingback: federalist papers writers

  193. Pingback: interracial

  194. Pingback: buying an essay

  195. Pingback: canada skin care

  196. Pingback:

  197. Pingback: connect online homework

  198. Pingback: paper writer generator

  199. Pingback:

  200. Pingback: essay writer reviews

  201. Pingback: federalist papers writers

  202. Pingback: homework assignments

  203. Pingback: buy essay online safe

  204. Pingback: 메리트카지노 주소

  205. Pingback: cleocin 300mg tablets

  206. Pingback: where to buy viagra in australia

  207. Pingback: clomid price

  208. Pingback: coating course

  209. Pingback: cost of clonidine 0,1 mg

  210. Pingback: cialis mail order australia

  211. Pingback: pharmacy canada

  212. Pingback: Brand viagra professional

  213. Pingback: clozaril for sale

  214. Pingback: colchicine 0,5mg pills

  215. Pingback: proven customer reviews

  216. Pingback: symbicort inhaler uk

  217. Pingback: combivent for sale

  218. Pingback: Roberto Badalotti

  219. Pingback: Generic viagra in canada

  220. Pingback: where can i buy coreg 3,12mg

  221. Pingback: persuasive essay help

  222. Pingback: compazine 5 mg tablets

  223. Pingback: cialis online

  224. Pingback: cialis order

  225. Pingback: cheapest coumadin

  226. Pingback: viagra 100mg instructions

  227. Pingback: cozaar tablet

  228. Pingback:

  229. Pingback: crestor 10 mg cost

  230. Pingback: dissertation software

  231. Pingback: john barban after dinner routine

  232. Pingback: cymbalta nz

  233. Pingback: cheap custom essays online

  234. Pingback: dapsone caps generic

  235. Pingback: generic viagra

  236. Pingback: ddavp 10 mcg australia

  237. Pingback: depakote 125 mg canada

  238. Pingback: cost of diamox 250mg

  239. Pingback: Discount viagra no rx

  240. Pingback: cheap differin 15g

  241. Pingback: how to purchase diltiazem

  242. Pingback: doxycycline coupon

  243. Pingback: where to buy dramamine

  244. Pingback: cialis ordering

  245. Pingback: renew eu drivers license in the uk

  246. Pingback: elavil 25mg otc

  247. Pingback: canadian pharmacy review

  248. Pingback: erythromycin tablets

  249. Pingback: etodolac 300 mg prices

  250. Pingback: flomax without prescription

  251. Pingback: Prednisone sale

  252. Pingback: flonase nasal spray 50 mcg tablets

  253. Pingback: garcinia cambogia 100caps canada

  254. Pingback: essay help online chat

  255. Pingback: geodon united states

  256. Pingback: overcoming ed

  257. Pingback: order cialis india

  258. Pingback: where to buy hyzaar 12,5mg

  259. Pingback: running sunglasses

  260. Pingback: imdur 60mg otc

  261. Pingback: online pharmacy

  262. Pingback: daily cialis

  263. Pingback: imitrex 100 mg price

  264. Pingback: viagra vs cialis

  265. Pingback: cialis generic over the counter

  266. Pingback: Sälja Rolex

  267. Pingback: imodium pharmacy

  268. Pingback: how to use viagra for best results

  269. Pingback: pills like viagra over the counter

  270. Pingback: look at these guys

  271. Pingback: viagra over the counter

  272. Pingback: how viagra works

  273. Pingback: generic for viagra

  274. Pingback: Loozap Immobilier Reunion

  275. Pingback: imuran 50mg united states

  276. Pingback: silencil scam

  277. Pingback: online pharmacies in canada

  278. Pingback: indocin 75mg online

  279. Pingback: daftar online casino malaysia

  280. Pingback: buy lamisil 250mg

  281. Pingback: brokerreview scam

  282. Pingback: escort bayan

  283. Pingback: zithromax 500 mg for sale

  284. Pingback: mega888 apkpure

  285. Pingback: levaquin 250mg uk

  286. Pingback: lopid 300 mg pills

  287. Pingback: viagra without doctor prescription

  288. Pingback: Revenge

  289. Pingback: cheapest lopressor 25 mg

  290. Pingback: luvox usa

  291. Pingback: macrobid 100mg uk

  292. Pingback: meclizine 25 mg no prescription

  293. Pingback: rev transcription

  294. Pingback: sàn forex uy tín

  295. Pingback: mestinon 60 mg cost

  296. Pingback: canada pharmacies online prescriptions

  297. Pingback: ed meds rx

  298. Pingback: prescription drugs prices

  299. Pingback: cheap micardis

  300. Pingback: online pharmacy reviews

  301. Pingback: mobic 15 mg without a doctor prescription

  302. Pingback: Fildena

  303. Pingback: cheap Zovirax

  304. Pingback: motrin 200mg cost

  305. Pingback: medical information online

  306. Pingback: health supplements

  307. Pingback: health supplements canada

  308. Pingback: nortriptyline 25mg medication

  309. Pingback: Kavling bsd

  310. Pingback: periactin australia

  311. Pingback: canada drugs online

  312. Pingback: phenergan 25 mg australia

  313. Pingback: buy plaquenil

  314. Pingback: how to purchase prednisolone 40 mg

  315. Pingback: movie streaming

  316. Pingback: sisteme de copiat

  317. Pingback: canadian online pharmacies

  318. Pingback: các sàn forex uy tín traderviet

  319. Pingback: prevacid 15mg canada

  320. Pingback: adventure english movies 2020

  321. Pingback: prilosec 20 mg united states

  322. Pingback: proair inhaler 100mcg pharmacy

  323. Pingback: procardia for sale

  324. Pingback: generic viagra online

  325. Pingback: detectives para empresas en madrid

  326. Pingback: Home Appliances

  327. Pingback: proscar canada

  328. Pingback: cheap viagra

  329. Pingback: cheapest protonix

  330. Pingback: provigil united kingdom

  331. Pingback: buy pulmicort

  332. Pingback: amoxicillin for sale

  333. Pingback: buy pyridium 200mg

  334. Pingback: magic mushrooms canada

  335. Pingback: pharmacy canada pharmacy

  336. Pingback: reglan 10 mg tablet

  337. Pingback: how to purchase remeron

  338. Pingback: zyrtec uk

  339. Pingback: film izle

  340. Pingback: retin-a cream 0.025% nz

  341. Pingback: film izle

  342. Pingback: film izle

  343. Pingback: revatio without prescription

  344. Pingback: risperdal usa

  345. Pingback: robaxin nz

  346. Pingback: handyman in port coquitlam

  347. Pingback: organic skin care products

  348. Pingback: rogaine 5% prices

  349. Pingback: visit here

  350. Pingback: seroquel 50 mg tablets

  351. Pingback: scrap car removal langley (604) 398-5218

  352. Pingback: singulair 4mg pills

  353. Pingback: casino

  354. Pingback: skelaxin coupon

  355. Pingback: spiriva 9mcg cheap

  356. Pingback: tenormin cheap

  357. Pingback: viagra prescription online

  358. Pingback: thorazine 50mg purchase

  359. Pingback: toprol for sale

  360. Pingback: can you make money from online slots

  361. Pingback: tricor 160 mg usa

  362. Pingback: viagra online canadian pharmacy

  363. Pingback: valtrex 500mg without a doctor prescription

  364. Pingback: verapamil united states

  365. Pingback: voltaren 100mg price

  366. Pingback: cost of wellbutrin

  367. Pingback: zanaflex 2mg cheap

  368. Pingback: zestril 10 mg pills

  369. Pingback: generic drugs

  370. Pingback: Drucker mieten

  371. Pingback: basics

  372. Pingback: Aaron Lal

  373. Pingback: how to purchase zocor 10mg

  374. Pingback: Aaron Lal

  375. Pingback: cost of zovirax

  376. Pingback: zithromax online

  377. Pingback: buy zyloprim 300 mg

  378. Pingback: my mega888

  379. Pingback: zyprexa 10mg tablets

  380. Pingback: zyvox united kingdom

  381. Pingback:

  382. Pingback: Adam Robinson Bendigo

  383. Pingback: sildenafil generic

  384. Pingback: tadalafil 60mg united kingdom

  385. Pingback: furosemide 40mg purchase

  386. Pingback: Comment gagner de l'argent avec stakexchain

  387. Pingback: malaysia mega888 dragon

  388. Pingback: Fermina Straube

  389. Pingback: escitalopram without a prescription

  390. Pingback: aripiprazole 10 mg coupon

  391. Pingback: amoxicillin 500mg prescription

  392. Pingback: pioglitazone coupon

  393. Pingback: spironolactone australia

  394. Pingback: how to purchase fexofenadine

  395. Pingback: silkhair

  396. Pingback: silkhair

  397. Pingback: ラブドール セックス

  398. Pingback: silkhairwigs

  399. Pingback: canadian drug pharmacy

  400. Pingback: ダッチワイフ

  401. Pingback: glimepiride 1mg pharmacy

  402. Pingback: meclizine over the counter

  403. Pingback: mega888 review

  404. Pingback: leflunomide 10 mg prices

  405. Pingback: how to buy atomoxetine 18mg

  406. Pingback: donepezil tablet

  407. Pingback: try this website

  408. Pingback: anastrozole 1mg united states

  409. Pingback: irbesartan medication

  410. Pingback: buy viagra generic

  411. Pingback: dutasteride 0,5mg united kingdom

  412. Pingback: download mega888 japan png

  413. Pingback: where can i buy olmesartan

  414. Pingback: buspirone cheap

  415. Pingback: clonidine tablets

  416. Pingback: cefuroxime over the counter

  417. Pingback: celecoxib australia

  418. Pingback: 20 mg cialis

  419. Pingback: corporate secretarial services singapore

  420. Pingback: cheapest citalopram

  421. Pingback: Julian Di Benedetto

  422. Pingback: Dank Vapes

  423. Pingback: Buy Weed Online

  424. Pingback: cephalexin otc

  425. Pingback: ciprofloxacin medication

  426. Pingback: cheapest loratadine

Leave a Reply

Your email address will not be published. Required fields are marked *