LinkedIn introduces interest targeting
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LinkedIn opens up ‘Interest Targeting’ for Advertisers

Where platforms such as Google and Facebook have extremely limited targeting options for B2B marketers, LinkedIn is expanding its horizon rapidly for them. Last week, LinkedIn introduced ‘Interest Targeting’ for advertisers on its self-serve campaign manager further expanding the targeting capability of its platform for its advertisers. Now with LinkedIn’ ‘interest targeting’ advertisers can fine-tune campaign […]

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LinkedIn Introduces Matched Audiences for B2B Marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

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LinkedIn introduces New Lead Gen advertising solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

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What’s New for Marketers?

Marketers are always on a lookout for new ad capabilities and targeting options for reaching out to their target audience and be the early adopters to gain an edge over their competitors. But, this is not just one-sided, Google, Facebook, LinkedIn, YouTube, Twitter, Snapchat, Instagram, Pinterest, and every other platform has been constantly releasing new […]