Written by Anshul Agarwal

Spearheads the Marketing function for, Brand, Marketing (with a specific focus on Digital Marketing) & Strategic Innovation for B2B & B2C, globally for a reputed Indian MNC. An MBA in Marketing & International business and a certified Digital Marketing Professional, an Automobile Enthusiast who loves to Travel, is a nature lover, a blogger and a curious soul who loves to learn new stuff and ideate.

linkedin-rolls-out-matched-audiences-for-b2b-marketers
Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Social media marketing what's new

LinkedIn Introduces Matched Audiences for B2B Marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

Share it on
linkedin-introduces-new-lead-gen-advertising-solution
Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Mobile Marketing what's new

LinkedIn introduces New Lead Gen advertising solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

Share it on
instagram-introduces-slideshow-feature
Digital Marketing Instagram marketing Social media marketing

Instagram Introduces slideshow feature

Yesterday Instagram announced in its blog post that now its users can upload multiple photos and videos in one post on Instagram like Facebook’s album feature. When uploading to your feed, you’ll see a new icon to select multiple photos and videos and you can apply a bulk edit for all of them or edit […]

Share it on
youtube-rolls-out-live-video-streaming-monetized-super-chat-feature
Digital Marketing Mobile Marketing Video Marketing what's new YouTube Marketing

YouTube rolls out ‘live video streaming’ & monetized ‘Super Chat’ feature!

Live video streaming has been quite a rage lately and Brands have been actively using tools like Facebook Live, Periscope, Instagram & Snapchat’s disappearing Live video and other similar ones to engage with their audience. So, how could YouTube, the world’s largest video-sharing website be left out? Yesterday, YouTube rolled out its new mobile live […]

Share it on
The-Untapped-Goldmines-for-Marketers
Digital Marketing Email marketing

Thank You Pages and Transactional e-mailers – The Untapped Goldmines for Marketers!!

As marketers, what are our basic objectives – To Generate Leads? Check To get those leads to transact and make them a customer? Check To nurture leads? Check To engage them with content and the brand? Check To get repeat purchase/ transactions? Check To increase ROI? Of course, Check Well, Marketers know how to generate […]

Share it on
how-is-voice-search-changing-digital-marketing
Digital Marketing marketing innovation Mobile Marketing

How is ‘Voice Search’ changing digital marketing?

Voice Search/ A.I. enabled personal assistants are no longer a thing of the future, it’s a reality now. Numerous people across the globe are using “voice search” either through their Personal assistants like Siri, Cortana, Google Now or through search engines like Google and Baidu’s voice search capability. Voice Search’s potential can be easily illustrated […]

Share it on
how-is-smart-tv-changing-marketing-advertising
advertising Digital Marketing Internet Advertising what's new

How is Smart TV changing Marketing & Advertising?

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

Share it on
7-tips-for-data-driven-decisions-with-google-analytics
Analytics Digital Marketing Website & SEO

7 Tips for Data-driven decisions with Google Analytics

Understanding your audience and acquisitions is the most vital element of your marketing efforts, especially for B2B marketers due to long sales cycles, complex products and services and multiple aspects influencing them. This makes it even more important for digital marketers to understand customer’s needs, create engaging and meaningful online experience. Let’s understand how can […]

Share it on
google-brings-in-3-new-ways-to-promote-your-mobile-app-with-ads
App marketing Digital Marketing Google Ads Mobile Advertising Mobile Marketing what's new

Google brings in 3 new ways to promote your mobile app with Ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

Share it on
get-borderless-access-with-new-features-in-facebook-lookalike-audience
Digital Marketing Facebook Ads Facebook marketing Internet Advertising Performance marketing Social media marketing

Get Borderless Access with New features in Facebook Lookalike audience!

We all are very well aware of Facebooks Look-a-like audience’s tool. It helps businesses reach and target New customers who are similar to their existing ones, just by simply uploading a list of email id’s, phone numbers, or by creating a custom audience for your website visitors and running Ad campaigns with those. Earlier, it […]

Share it on