Branding

4-essentials-to-build-an-effective-brand-strategy
Branding

4 Essentials to build an effective Brand Strategy

When you talk about ‘branding’ those multi-million dollars companies pop up in your mind, and most of the small business owners and even marketers think that branding is just leveraged by brands with huge budgets & teams and get stuck in drone business methods! #DidYouKnow – Due to poor branding and customer service, U.S brands […]

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Why Brand Tracking must merge with the art of Behavioural Science?
Branding Market Research

Why Brand Tracking must merge with the art of Behavioural Science?

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

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