Digital Marketing

linkedin-rolls-out-matched-audiences-for-b2b-marketers
Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Social media marketing what's new

LinkedIn Introduces Matched Audiences for B2B Marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

Share it on
linkedin-introduces-new-lead-gen-advertising-solution
Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Mobile Marketing what's new

LinkedIn introduces New Lead Gen advertising solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

Share it on
instagram-introduces-slideshow-feature
Digital Marketing Instagram marketing Social media marketing

Instagram Introduces slideshow feature

Yesterday Instagram announced in its blog post that now its users can upload multiple photos and videos in one post on Instagram like Facebook’s album feature. When uploading to your feed, you’ll see a new icon to select multiple photos and videos and you can apply a bulk edit for all of them or edit […]

Share it on
youtube-rolls-out-live-video-streaming-monetized-super-chat-feature
Digital Marketing Mobile Marketing Video Marketing what's new YouTube Marketing

YouTube rolls out ‘live video streaming’ & monetized ‘Super Chat’ feature!

Live video streaming has been quite a rage lately and Brands have been actively using tools like Facebook Live, Periscope, Instagram & Snapchat’s disappearing Live video and other similar ones to engage with their audience. So, how could YouTube, the world’s largest video-sharing website be left out? Yesterday, YouTube rolled out its new mobile live […]

Share it on
The-Untapped-Goldmines-for-Marketers
Digital Marketing Email marketing

Thank You Pages and Transactional e-mailers – The Untapped Goldmines for Marketers!!

As marketers, what are our basic objectives – To Generate Leads? Check To get those leads to transact and make them a customer? Check To nurture leads? Check To engage them with content and the brand? Check To get repeat purchase/ transactions? Check To increase ROI? Of course, Check Well, Marketers know how to generate […]

Share it on
how-is-voice-search-changing-digital-marketing
Digital Marketing marketing innovation Mobile Marketing

How is ‘Voice Search’ changing digital marketing?

Voice Search/ A.I. enabled personal assistants are no longer a thing of the future, it’s a reality now. Numerous people across the globe are using “voice search” either through their Personal assistants like Siri, Cortana, Google Now or through search engines like Google and Baidu’s voice search capability. Voice Search’s potential can be easily illustrated […]

Share it on
Instagram Ads: A Step-by-Step Guide
Digital Marketing Instagram marketing Internet Advertising Social media marketing

Instagram Ads: A Step-by-Step Guide

This is needless to say that Instagram is a fast growing social media network and has grown by multiple folds in years gone by, providing marketers another platform to reach out to their target audience. The good news is, that paid promotion on Instagram is no way different than on Facebook. You know what I mean […]

Share it on
how-is-smart-tv-changing-marketing-advertising
advertising Digital Marketing Internet Advertising what's new

How is Smart TV changing Marketing & Advertising?

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

Share it on
3-features-on-instagram-launched-recently-that-you-must-use
Digital Marketing Instagram marketing Social media marketing what's new

3 New ways to promote your Brand on Instagram

Every time there’s a new feature or tool launched on a social media channel, you are given a new way to share your best moments with people who matter to you. And this is exactly what Instagram has come up with one more time, announcing 3 features that you must use. So as we say, […]

Share it on
Tips-to-leverage-a-global-search-tool-HASHTAG
Digital Marketing Social media marketing

6 tips to leverage a global search tool ‘Hashtag’

Well, this topic is definitely NOT new and it’s not difficult to understand the value that the usage of hashtags adds in the engagement on your social media platforms even after almost a decade of its first use in 2007. Perhaps that’s the reason this special character is even more special for marketers and still […]

Share it on