Internet Advertising

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Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Social media marketing what's new

LinkedIn Introduces Matched Audiences for B2B Marketers

LinkedIn has been busy these days, launching features and new solutions one after the other. First, the website UI revamp, then rolling out InMails in their self-serve platform followed by Lead forms to collect quality leads across all devices and now they introduced the most awaited targeting capabilities with ‘Matched Audiences’. LinkedIn on April 24 […]

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Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Mobile Marketing what's new

LinkedIn introduces New Lead Gen advertising solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

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Instagram Ads: A Step-by-Step Guide
Digital Marketing Instagram marketing Internet Advertising Social media marketing

Instagram Ads: A Step-by-Step Guide

This is needless to say that Instagram is a fast growing social media network and has grown by multiple folds in years gone by, providing marketers another platform to reach out to their target audience. The good news is, that paid promotion on Instagram is no way different than on Facebook. You know what I mean […]

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advertising Digital Marketing Internet Advertising what's new

How is Smart TV changing Marketing & Advertising?

TV is nothing new and has been around for decades now and it has become a basic necessity over the time. Gone are the days when Television was something that could be afforded by only the riches, today almost the whole world has access to it from the rich to the less privileged, and TV […]

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App marketing Digital Marketing Google Ads Mobile Advertising Mobile Marketing what's new

Google brings in 3 new ways to promote your mobile app with Ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

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Digital Marketing Facebook Ads Facebook marketing Internet Advertising Performance marketing Social media marketing

Get Borderless Access with New features in Facebook Lookalike audience!

We all are very well aware of Facebooks Look-a-like audience’s tool. It helps businesses reach and target New customers who are similar to their existing ones, just by simply uploading a list of email id’s, phone numbers, or by creating a custom audience for your website visitors and running Ad campaigns with those. Earlier, it […]

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App marketing Digital Marketing Google Ads Internet Advertising Mobile Advertising Mobile Marketing Mobile SEO Website & SEO

How to plan a successful Mobile Marketing Strategy?

Mobile marketing is the biggest on-going phenomena in Digital Marketing which has gained its deserved momentum in the recent times. Digital marketers focus on Mobile Marketing has been growing by the day, and not only the biggies but also SME’s and start-up’s are spending generously on it. But, the questions that come to mind are […]

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