Mobile Marketing

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Digital Marketing Internet Advertising LinkedIn Ads LinkedIn Marketing Mobile Marketing what's new

LinkedIn introduces New Lead Gen advertising solution

LinkedIn earlier this month introduced a new solution for its advertisers, called the LinkedIn Lead Gen Form. This solution was created to enable marketer with the ability to collect quality leads across all device types, especially handheld devices like Mobile. Lead Gen Forms makes it easy for marketers to collect comprehensive lead record as the in-app […]

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Digital Marketing Mobile Marketing Video Marketing what's new YouTube Marketing

YouTube rolls out ‘live video streaming’ & monetized ‘Super Chat’ feature!

Live video streaming has been quite a rage lately and Brands have been actively using tools like Facebook Live, Periscope, Instagram & Snapchat’s disappearing Live video and other similar ones to engage with their audience. So, how could YouTube, the world’s largest video-sharing website be left out? Yesterday, YouTube rolled out its new mobile live […]

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Digital Marketing marketing innovation Mobile Marketing

How is ‘Voice Search’ changing digital marketing?

Voice Search/ A.I. enabled personal assistants are no longer a thing of the future, it’s a reality now. Numerous people across the globe are using “voice search” either through their Personal assistants like Siri, Cortana, Google Now or through search engines like Google and Baidu’s voice search capability. Voice Search’s potential can be easily illustrated […]

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App marketing Digital Marketing Google Ads Mobile Advertising Mobile Marketing what's new

Google brings in 3 new ways to promote your mobile app with Ads

This week Google announced 3 new ways for mobile marketers to promote their apps with Universal App Campaigns, which helps create ads for your app that are dynamically served and optimized to show across the Search, Display, and YouTube Networks. But, before I start with the 3 new features introduced by Google, let me give […]

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App marketing Digital Marketing Google Ads Internet Advertising Mobile Advertising Mobile Marketing Mobile SEO Website & SEO

How to plan a successful Mobile Marketing Strategy?

Mobile marketing is the biggest on-going phenomena in Digital Marketing which has gained its deserved momentum in the recent times. Digital marketers focus on Mobile Marketing has been growing by the day, and not only the biggies but also SME’s and start-up’s are spending generously on it. But, the questions that come to mind are […]

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