behaviour analytics

how-is-voice-search-changing-digital-marketing
Digital Marketing marketing innovation Mobile Marketing

How is ‘Voice Search’ changing digital marketing?

Voice Search/ A.I. enabled personal assistants are no longer a thing of the future, it’s a reality now. Numerous people across the globe are using “voice search” either through their Personal assistants like Siri, Cortana, Google Now or through search engines like Google and Baidu’s voice search capability. Voice Search’s potential can be easily illustrated […]

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7-tips-for-data-driven-decisions-with-google-analytics
Analytics Digital Marketing Website & SEO

7 Tips for Data-driven decisions with Google Analytics

Understanding your audience and acquisitions is the most vital element of your marketing efforts, especially for B2B marketers due to long sales cycles, complex products and services and multiple aspects influencing them. This makes it even more important for digital marketers to understand customer’s needs, create engaging and meaningful online experience. Let’s understand how can […]

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Why Brand Tracking must merge with the art of Behavioural Science?
Branding Market Research

Why Brand Tracking must merge with the art of Behavioural Science?

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

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