growth hacking

To sub-brand or not that is the question
Branding Marketing

To sub-brand or not that is the question

Brands have always diversified with sub-brands in the pursuit to attract new customers and gain a larger market share and nowadays the focus has increased on targeting Millennials, the digital savvy and socially engaged generation. For businesses, diversification is critical to growth and new customer acquisition, which is why major brands across the globe have […]

Share it on