marketing

get-borderless-access-with-new-features-in-facebook-lookalike-audience
Digital Marketing Facebook Ads Facebook marketing Internet Advertising Performance marketing Social media marketing

Get Borderless Access with New features in Facebook Lookalike audience!

We all are very well aware of Facebooks Look-a-like audience’s tool. It helps businesses reach and target New customers who are similar to their existing ones, just by simply uploading a list of email id’s, phone numbers, or by creating a custom audience for your website visitors and running Ad campaigns with those. Earlier, it […]

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facebook-audience-optimization
Digital Marketing Facebook marketing Social media marketing

How can Digital Marketers make the best use of “Facebook’s Audience Optimization” Feature

Before I start with it let me ask a simple question – What is every digital marketer’s objective with their Facebook Brand page? The answer to it would be, reaching the right audience and increasing engagement with them. Well, by this time you must have guessed it that this new feature Facebook Audience Optimization helps to do just that. […]

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Why Brand Tracking must merge with the art of Behavioural Science?
Branding Market Research

Why Brand Tracking must merge with the art of Behavioural Science?

Let’s first understand, why Brand Tracking is so critical for a Brand? In today’s scenario where the life of consumers is fast-paced, digitally & globally connected, where decisions are made on the fly and where it’s more about the authority, image & uniqueness that comes along with brand association and leads purchase intent, makes it […]

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